Apple could dramatically cheaper in Russia after the New year
Monday on the Moscow exchange has accelerated the strengthening of the ruble. Immediately after the opening of the national currency has updated the annual maximum, for the first time since October last year the dollar fell below 61.5 rubles For the next two hours, the ruble has appreciated by 50 kopecks, reaching the maximum level of style, 60,95 RUB compared to the end of Friday, 9 December, the ruble rose more than 1.5 rubles., cheaper than 61 rubles. the dollar on the Moscow stock exchange worth for the first time since October 16, 2015.
Strengthening of ruble happens against the backdrop of rising world oil prices after OPEC agreements with non cartel countries to limit oil production. During today’s trading, the price of a barrel of Brent crude on the ICE futures exchange rose to $57,52. A sharp strengthening of the ruble in recent weeks, allows to speak about the upcoming revision of the prices for Apple equipment.
Currently the official cost of iPhone 7 with 32 GB of memory in Russia is 56 990 rubles. In Europe, the smartphone costs 759 euros, which is about 49 000. If to compare with European prices, the cost of “Apple” technology in Russia is set at the rate of 74 rubles per 1 Euro. That is, the difference is about 14%. If the ruble will remain at the same level or will continue to strengthen against world currencies, Russian consumers can count on a lower cost iPhone and Mac. At the moment we can talk about a 10 percent decline in prices.
For the first time Apple has rewritten the price tags in Russia in 2014. While prices for the iPhone, iPad and Mac have been substantially revised upward. The first time Apple did this in late November and then in December. The price of iPhone 6 and iPhone 6 Plus increased by 14-19 thousand rubles, or almost 35%. Cheapest iPhone 6 with 16 GB of flash memory then became worth 53 990 rubles. Rose and Mac computers. 11-inch MacBook Air in the cheapest configuration will cost 69 990 rbl., and 13-inch MacBook Pro with Retina display is very close to the six-digit number – 99 990 rubles.
April 14, 2015 due to the strengthening of the ruble, Apple has lowered the prices for the iPhone 6 and iPhone 6 Plus 5-8 thousand, but in September last year after the announcement of new devices in Russia, the company again increased the value of their products. With a starting price in excess of the average monthly salary is almost two times, the iPhone can be officially considered a luxury along with Vertu.
Anyway, lower prices due to the strengthening of the national currency should not force myself to wait long. According to sources among retailers, changes can occur after the New year, when a large amount of equipment in the warehouses to be sold as gifts, and a new batch will be imported to Russia at lower prices.