Apple launched its first advertising campaign specifically for Russia
Apple launched in Russia, the first local advertising campaign, designed to promote student subscription Apple Music. According to TJ, the event was attended by young artists from different music genres: Moon, Mati, Mana Island, MiyaGi & the Endgame, T-Fest and Dora Schultz.
Apple has used several slogans: “Your music. Your rules”, “your wave”, “Your idols. Today. Tomorrow”, “Be yourself, no compromise”, “New music. Rising stars”, “Soundtrack to your applications”.
Posters will appear on social networks and on the banners when you connect to Wi-Fi in the Moscow metro, but in the offline — posters in Moscow and Saint-Petersburg. Previously, Apple has placed large-scale promotion of its products in Russia, but always it was a universal campaign created, including for other countries.
Advertising campaign aimed at promotion of “student” tariff Apple Music, which was launched in November of 2016. It costs 75 rubles per month instead of the usual 169 rubles.