Apple topped the rating of most valuable world brands

Research company Interbrand, Apple has recognized the world’s most successful brand. The value of the American giant computer electronics grew over the year by 5%, which allowed him to retain the title of most expensive in the world.

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Apple topped the rating of most valuable world brands

The brand value of Apple is estimated at $178 billion In second place is Google brand search giant showed higher growth rates (11%), its value reached 133 billion Once in the lead in the list of Coca-Cola was in third position: it was estimated at $73 billion (-7%).

In the top 10 of the top four technology companies. Among them, Microsoft in fourth place with an estimated brand value of $72.7 billion (+8%), IBM in sixth place with the brand for $52 billion (-19%), Samsung in seventh place, valued at $51.8 billion (+14%), and the Amazon brand with a valuation of $50.3 billion (+33%).

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Record growth in brand value demonstrated the social network Facebook (+48%), which is on the 15th place. The rating first came Tesla ($4 billion), being in last place. The company Elon musk overtook China’s Lenovo ($4,045 billion).

Apple topped the rating of most valuable world brands

Top 10 most valuable brands in the world in 2016, according to Interbrand:

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  • Apple’s $178 billion 119 million (+5%)
  • Google — $133 billion 252 million (+11%)
  • Coca-Cola — $73 billion 102 million (-7%)
  • Microsoft’s $72 billion 795 million (+8%)
  • Toyota — $53 billion 580 million (+9%)
  • IBM — $52 billion 500 million (-19%)
  • Samsung — $51 billion 808 million (+14%)
  • Amazon — $50 billion 338 million (+33%)
  • Mercedes-Benz – $43 billion 490 million (+18%)
  • General Electric — $43 billion 130 million (+2%)
  • Interbrand founded in 1974 and specializiruetsya brand consulting. Valuation of the brand is made by a company in its own way.

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