Apple will help in creating apps for luxury clothing brands
Apple is partnering with Kering, which owns brands Gucci, Yves Saint Laurent, Balenciaga and Alexander McQueen. Apple helps you to create applications that will be used in stores Kering.
According to Reuters, the companies team up to develop apps for use in retail stores Kering. They will be used for the sale of goods and help to track the number of products in stock. In addition, the application provides additional control over Internet sales.
Apple Store employees have long used iOS devices for customer service. Because of the experience Apple Kering tried to get it in partners. In the future, Kering will create its own team of developers that will support and develop the application.
This is not the first time when Apple developing apps for other company. In 2015, Apple in conjunction with the IMB has released over a hundred apps for the corporate sector.
Apple also has experience in the market of luxury items. The first version of the Apple Watch was presented as a high quality fashionable product due to expensive materials and straps.