Apple’s revenue in Russia due to the fall of the ruble fell by nearly a quarter in 2015
The revenue of OOO “eppl Rus”, “daughter” of Apple through which American Corporation supplies Russia its products, in 2015 amounted to 74.5 billion rubles, which is 22.4% less tha n 2014.
The profit on sales has increased 2.3 times, to 3.1 billion rubles, reports “Interfax” with reference to the data “SPARK-Interfax”. Profit before tax amounted to 310,7 million against of 1.95 billion rubles in 2014. Net profit of “Apple Rus” in 2015, fell to 7.2 million rubles to 1.3 billion rubles a year earlier.
Average nominal exchange rate of the US dollar against the ruble in 2015 year made 60,66 RUB/$1. In 2014 the rate was at the level 37,97 RUB/$1. On this basis, the revenue of Apple in Russia last year could be estimated to be worth about $1.2 billion.
Total revenue of Apple in 2015 – $234 billion, Therefore, on Russia could come to 0.5% of sales of the Corporation.
Last year Apple sold in Russia iPhone 1.9 million, occupying 7% of the market, said a source in the mobile retail market. A year earlier the share was 10%. In rubles, sale Apple to 70.7 billion (27% market share), an increase of 5.5%.
Apple has registered “eppl Rus” at the end of 2011 (99.5% belongs to the Dutch Apple Holding B. V., 0,5% Irish Apple Distribution International). In 2013, the Corporation transferred to “eppl Rus” all contracts for the supply of products to the customers in Russia. Before the Russian distributors have purchased Apple devices from its foreign entities.
In June 2013, Apple has opened in Russia’s online store Apple Online Store.
“Apple Rus concludes with Russian wholesalers and retailers denominated contracts. So, direct agreement with Apple Rus for the purchase of iPhone smartphones have retailer Svyaznoy, the mobile operators “Beeline” and “MegaFon”, and also wholesale distributors of OCS and “Dijous”.