Apple’s sixth consecutive year ranked first in the ranking of most valuable brands in the world
In 2018, the Apple brand became the most expensive in the world. In the ranking of Best Global Brands, the Apple brand rose by 16 percent to 214,5 billion dollars. Behind Apple are Google and Amazon.
In the ranking there have been major changes. Apple and Google the last few years have taken first and second place respectively. In 2018, from the fifth to the third place went to Amazon, whose market capitalization in September 2018 exceeds $ 1 trillion. Fourth place went to Microsoft, the fifth — Coca-Cola.
In the ranking of the most valuable brands in the world also got Samsung 6, Facebook — 9, Disney — 14, Philips — 42 place Netflix — 66 PayPal — 73, Spotify — 92 and Nintendo — 99 place.
“A decade after the global financial crisis, are developing most rapidly those companies that intuitively know their customers and make a bold symbolic steps,” — said the Executive Director of Interbrand Charles Trevail.
In the category “Best growth brand” first place is Amazon with 56 percent, followed by Netflix — 46 percent Gucci — 30 percent, Salseforce.com — 23 percent and Louis Vuitton 23 per cent. The last five years in this ranking in first place was Facebook, but the company’s rating in 2018 fell 6 percent and it doesn’t get in the TOP 5.