Hello Again — what is the meaning of the word with the invitation to the presentation
We are all accustomed to the fact that when Apple sends out invitations to their presentations, they have some promise. This time on the invitation bears the words “Hello Again”. So what she can tell us and what hint? And the story behind this phrase is!
Not all users of Apple products know the history of the Corporation itself, but nevertheless many years ago, in 1984, the company introduced the world to the first Macintosh, the screen which adorned the inscription “Hello”. What this could mean, as a friendly greeting new models of all the participants? That day, she appeared, greeted him and firmly took its place in the lives of users in the history of electronics.
Fourteen years later the world saw the first iMac, as well impress a lot of attention from the public. Apple always knew how to make products that not only work perfectly cope with their tasks, but also very well complement the interior of your home or office. These became the iMac line. And at the presentation of the product on her screen it was written “Hello (again)”.
Thus Steve jobs made it clear to the world that his company once again, as 14 years ago, has revolutionized the computer world, and the inscription began to get into the headlines and decorate promotional products.
Apple loves it’s an informal greeting and often uses it in their products and advertising of these products. Why not? A simple “Hello” is conducive to informal communication and a friendly atmosphere, which Apple so carefully recreates in its stores and cultivates in advertising, showing the minimum number of rigorous business and a maximum of smiling young people.
Now we are again seeing history repeat itself. I’d like to believe that Apple will not humiliate the dignity of this phrase, which has already become historic and will be able to surprise the world.