iPhone 7 was more popular than the iPhone 6s, but inferior to the sales of the iPhone 6
Flagship smartphone the iPhone 7 and iPhone 7 Plus are sold more actively than their predecessors of the iPhone 6s and iPhone 6s Plus, but inferior in popularity to the 2014 models of the iPhone 6 and iPhone 6 Plus. To such conclusion analysts of Localytics according to the study, which lasted during September. Experts have studied the state of the mobile market, for example, the target group of the 100 million owners of Apple communicators.
The iPhone 7 in two weeks since 2.7% of all sold smartphones Apple iPhone 7 Plus boasts a share of 0.9%. For comparison, the iPhone 6s and iPhone 6s Plus last year the figure was 2.1% and 0.5% respectively. In other words, the new flagship Apple sold much more active than their predecessors.
In 2014 after the release of iPhone 6 and iPhone 6 Plus’s share of new smartphone was 3.4% and 0.6%. Therefore, the iPhone 7 Plus was the most popular 5.5-inch smartphone Apple, the iPhone 7 is still inferior to the sales of the iPhone 6.
“What is even more impressive, the adaptation of the iPhone 7 and iPhone 7 Plus in the period from the first weekend until the end of the second week exceeded both the models iPhone 6 and iPhone 6s. Share iPhone 7 jumped 1% after the first weekend to 2.7% by the end of the second week – a stunning increase of 1.7%. The iPhone 7 Plus has increased from 0.2% to 0.9% by the end of this period – a significant increase of 0.7 p. p.
iPhone 6 increased its share from 2% to 3.4%, while iPhone 6 Plus – from 0,3% to 0,6% from the first weekend until the end of the second week. Growth amounted to 1.5% and 0.3% respectively,” said analysts.
On the iPhone 7 and iPhone 7 Plus has been influenced by several factors, and mixed. On the one hand the smartphones appeared on the start with three dozens of countries, on the other, the most popular color “black” and “black onyx” was in short supply around the world.