Large-screen smartphones occupy half of the Russian market

The United Company Svyaznoy Euroset spoke about the growing interest of Russian users to phablets in the first half of 2019: the proportion of devices with a screen diagonal of more than 5.6 inches from January to June was 45%. For the same period last year, the share of phablets was equal to 12%.

Large-screen smartphones occupy half of the Russian market

In total, in the first half of the year, according to the retailer, 7.6 million phablets were sold for a total of 156 billion rubles. The average cost of a smartphone with a large display for the year decreased by 30% – up to 20,375 rubles. Since the beginning of the year, 17 million smartphones worth over 216 billion rubles have been sold in Russia.

Samsung is leading in the phablet market in Russia, its share is 36%. The second place is taken by the Huawei brand Honor (33% of the market), the third – by Huawei itself (12%). The top 5 most popular devices look like this: Honor 8X, Honor 10 Lite, Samsung Galaxy A7, Honor 7A PRO, Samsung Galaxy A50.

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