Lenovo smartphones will return to the Russian market (updated)

Mobilidi (part of the RDC Group holding), the distributor of Chinese brands Xiaomi and Hisense, has signed an exclusive distribution contract with Lenovo, Kommersant reports.

Lenovo smartphones will return to the Russian market (updated)

Smartphones will be sold in the online store Lenovo.Store, Hitbuy retail network and networks of federal retailers, for example, “Svyaznoy — Euroset” and “M.Video-Eldorado”.

Lenovo will introduce smartphones in Russia worth 6-14 thousand rubles. Retailers hope that in two years the company will take up to 5% of the niche in the budget price segment, which is now actively growing. However, Mobile Research Group analyst Eldar Murtazin doubts that Lenovo will be able to successfully compete with Samsung, Honor and Xiaomi in terms of price-quality.

Lenovo occupied 7% of the Russian market in units until the beginning of 2017, when the company focused on promoting the Motorola brand. For the year, the figure fell to 1%, Lenovo decided to remove smartphones from sales in Russia.

UPD: Lenovo has denied the official return of their smartphones. Alexander Kataev, general manager of the Russian division of Lenovo, said that the company had not entered into an agreement with Mobilidi on the distribution of the manufacturer’s smartphones in Russia.

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