Main mistake of Steve jobs
Apple founder Steve jobs believed that a phone should be small and fit in the hand. For this reason, the “Apple” giant for a long time produced only 3.5-inch iPhone models. IDC analysts believe this is a big misconception, legendary entrepreneur.
Analysts have drawn attention to the trend of rising popularity of phablets and a rapid decline in sales of small smartphones. IDC predicts that in 2019, the worldwide shipments of smartphones with screen diagonal of 4 inches and smaller will fall to 5.4 million units from 18.8 million units in 2016 and 86.1 million in 2015. By 2020, the smartphone with a diagonal of 4 inches or less completely disappear, or their share will be quite small.
People increasingly prefer larger smartphones because they are convenient for playing games and watching videos. According to IDC, in 2017 the volume of the segment of smartphones with displays measuring 5 to 5.5 inches will increase to 593 million devices 447 million units in 2015. In 2021 the shipment of the electronics will be measured 731 million units, while smartphones with displays 5.5 to 6 inch will be released more — 749 million copies.
Steve jobs at the time ridiculed large phones. In 2010, when broke the “antenna” scandal with the iPhone 4, the Apple founder’s laughing at the journalist who asked him about the possibility of increasing the size of the phone for better signal reception. Jobs then did not fail to pique manufactured for Samsung phones Galaxy S, calling them “hammers”. “They cannot completely take in hand, — he said — no One wants to buy that.”
The first model of iPhone, released in 2007, the screen size was 3.5 inch. So were the displays of the iPhone 3G, iPhone 3GS, iPhone 4 and iPhone 4s. At the end of 2012 (a year after jobs died) was followed by the iPhone 5. The size of its display, in defiance of the founder of Apple, increased by 0.5 inch. In 2014 Apple has brought the diagonal of the iPhone 6 to 4.7 inches. Moreover, Tim cook also presented the “Apple” phablet with a screen 5.5 inches. Although for jobs like this size of the phone was totally unacceptable.
The popularity of phablets experts associated with the ability to replace their phone and tablet, and with the fact that these devices convenient to watch video.