Mobile Odnoklassniki, Russia’s first launched AutoPlay videos in the ribbon
One of the most popular Russian social network “Schoolmates” have added the ability to AutoPlay videos in the mobile app. As soon as the user will see the video in the tape, it automatically starts. This function is similar to the AutoPlay feature in Facebook. There are videos start playing without the user’s consent directly in the news feed.
Live in the “Classmates” start without sound, only supports files uploaded to the social network. Each time you view the page user video will start automatically. In that case the visitor will scroll down the page, playback will stop.
The developers note that the launch of the video will only work if a stable Internet connection. In addition, the app settings will be able to automatically start the videos only when connected to Wi-Fi or completely disable the option.
“This innovation continues experiments OK with the usual formats of video preview in the ribbon. Last year we launched avtopley on the web portal. Our experience has shown that a function of demand and important for both users and content creators,” said head of the project “Live” social networks “Classmates” Marina Krasnova.
In General users have welcomed the innovation is ambiguous. Many people compare it with “infuriating” AutoPlay video on your YouTube channels and news Facebook.