One in four discount on sale AliExpress on November 11 turned out to be false
28% discount on sale AliExpress on November 11 turned out to be false. To such conclusions came the user resource Geektimes under the name Pozhiratel. He estimates that “real” can only be considered 23,3% discount, about half of the proposals offer only a slight reduction in price.
Enthusiast has collected a database of products from AliExpress all sections on filters, the “best offer” and “most purchased” from the first to the nineteenth page. A total of 510 700 products. Of them in the sale was attended 420 000 products.
Tracking was conducted between 16 September 2016, during which time was measured by a “minimum price”. “For example, commodity price 1200 rubles without discounts, and discount 896 roubles, so the minimum price is 896 rubles,” — explained pozhiratel. To “fake” discounts, he took those where the item on sale cost more than the “minimum price” to “minor” — where a sale price was less than 10% below “minimum”.
Highest concentration of fake discounts seen in the categories women’s apparel, children’s products, computers and networking equipment, consumer electronics, and lamps and lighting. “The results are sad, the risk to be deceived for a discount and to buy goods at an inflated price is great. But this is a General pattern across the site,” said pozhiratel.
“Every second item participating in the 11.11 sale, will be sold without any real discounts, or with a slight price reduction. Every fourth item will have an inflated price relative to the minimum prices of the last month of the sale. And only one item of the four will be sold with a real discount of more than 10%”, – he said.
The researcher came to the conclusion that the 11.11 sale on AliExpress – “it’s just a marketing ploy, the likelihood that you will acquire something with a discount of 10% or more, equal 1 to 4”. The “fake” discounts, according to him, does not shun even the sellers with good rating and number of sales.