Students still delighted with the iPhone
In recent years, many say that Apple will soon lose its position in the market, but independent research of the largest analytical companies tell us otherwise. We have seen that Mac sales experience is not necessary, but the experts from Piper Jaffray has shared some more interesting information.
Analysts conducted his own research and interviewed about 6.5 thousand people, whose average age is 16 years. Of these, almost 70 % own an iPhone — three years ago the figure was a few percent lower. It is noteworthy that 75 % of young owners of smartphones from Apple are going to continue to buy exclusively iPhone: Android in the direction inclined only a fifth of them.
More interestingly, 12% of all young respondents own smart watch, the latter amounts to 3/4 of the Apple Watch (not surprisingly). The only one where the youth was disappointed with the Apple, she began to use more Android tablets than iPad. However, for three years, the drop is slight (six percent) that it is quite possible to lose sight of.
All this confirms not only the popularity of the iPhone and Apple gadgets among the youth, but also their loyalty to the products of Apple company, because many are going to continue to use Apple devices. No other brand can boast this level of user confidence. Generation change, but preferences remain the same, which is rare these days.