The book is “Designed by Apple In California” for $300 went on sale in 10 countries
Gift book “Designed by Apple in California” became available for order in the new countries. Apple started selling the book in Canada, Brazil, Singapore, New Zealand, Italy, the Netherlands, Sweden, Spain, Norway and Ireland.
Why Apple has restricted the list of countries that sell the Deluxe edition, unknown. Text in it, except the title and Preface from Apple’s design chief Jonathan Ive. “Designed by Apple in California” is not officially sold in Russia.
The brochure consists of 450 photographs of different Apple products in high resolution, including different models of iPhone, Mac, iPod, Apple Watch and other devices. The author of the photos is photographer Andrew Zuckerman’s.
The hardback book on the history of the design of Apple products. The publication covers a period of 20 years, starting with the candy iMac in 1998, to a digital pen, Apple, Pencil, released in 2015. According to Quince, the book can serve as a tool for students in all fields of design.
“This is a book about design. But we will talk about the designers, the creative search and development of products. It is an objective way of our work, which, ironically, presented ourselves. It describes how we work, what we profess values that they are fighting and what they want to achieve,” wrote Jonathan Ive in the Preface. The book is dedicated to the memory of the founder of Apple.
The book went on sale on 16 November in the United States. The edition is presented in a large (33×40.6 cm) and small (25,9×32,4 cm) versions costing $300 and $200 respectively.