The evolution of the iPhone – where is the end of progress?

According to tradition, in September, Apple will hold a presentation of the iPhone 7. The past six months, the new flagship is the subject of much speculation. From what is known, the device will lose the audio Jack, will get a touch Home button and dual camera in the Plus version; the smartphone will become more productive thanks to the new processor Apple a10. IMore columnist Michael gartenberg, who moved from the iPhone 6s Plus, iPhone SE wondered how useful a simple increase of the characteristics in the new iPhone 7, if the main aspect for users of “Apple” smartphones are revolutionary improvements.


The evolution of the iPhone – where is the end of progress?

Need for speed

Screens with 2K resolution, 20-megapixel main and 13-megapixel front camera modules, 8-core processors with 3 and 4 GB of RAM. This also holds for the Android ecosystem. “Guglofony” as a personal device with all efforts seek to develop “breadth” by increasing the performance and other numeral indicators, but poorly progressing in terms of quality. Many of the components of progress coming to an end.


A deadlock is now, obviously, Apple. For example, with the screen resolution: the company does not consider it necessary to put sverchetkim display panel. With cameras the situation is a little different, but there is also stagnating, but the reason is different – in a compact body iPhone simply cannot accommodate complex optics and a physically larger sensor, eventually recent years, the quality of mobile photography is improving barely noticeable.

Apple unlike its competitors are trying very carefully dosed and use the quantitative development parameters, relying on fundamentally new technologies. The iPhone is still only two cores of the processors, screens HD and Full HD, 2 GB of RAM and 12-megapixel camera, but the “Apple” smartphone first switched to 64-bit processors, the first was a fingerprint scanner and a display sensitive to touch.

Apple understand that a convincing argument for the purchase of a smartphone will not increase MC, and a new approach to the device. That is why there was iPhone SE – top-end smartphone in a compact design. Change the form factor of the flagship – in fact it is the iPhone 6s with a 4-inch screen allowed us to attract new buyers who are not the important specifications.


The evolution of the iPhone – where is the end of progress?

More does not mean better

“I don’t think about optical image stabilization camera, big screen or 3D Touch. The main question – form factor, because the level of technology and so all is well. So much so that the geek in me even finds nothing interesting in the new iPhone. For the first time in nearly 10 years, I don’t think to upgrade to a smartphone.

Of course, the dual camera is cool, but I’m not sure I’m ready for her to go back to 5.5 inches. For those who are still using iPhone 4 or iPhone 5, perhaps the time has come to upgrade. But what about iPhone owners SE? I am extremely happy with my iPhone and SE see no need to update”, – says gartenberg.

The new iPhone 7 will get a faster processor, more memory, improved camera. But in the case of iPhone “more isn’t better”, says the journalist. Little progress in one or more components of the “Apple” smartphone will not make it more attractive to buyers, but the real reason to upgrade this year, Apple don’t seem to offer.

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