The number of paid subscribers Apple Music growing at an unprecedented pace
Last night held a telephone conference during which the CEO of Apple Inc. reported on the success of the company entrusted to him, was full of very interesting facts. Despite the expected decline in operating profit, “Apple” services only strengthened their positions. For example, Apple Music, which from January of the current year managed to increase its customer base by more than 20%.
According to Tim cook, to date, the number of paid subscribers of the service exceeds 13 million worldwide. The reason for the unprecedented popularity of Apple Music was really extensive library of audio recordings, cross-platform and the unique approach of the company to the principles of payment. Not wanting to lose the lion’s share of clients from countries with developing economies Apple went not unprecedented step, and significantly lowered them for the cost of the subscription. In Russia, monthly pass will cost you $ 169.
“We are very pleased with the pace with which Apple services are gaining popularity among users, said Tim cook. “We managed to achieve such results only thanks to the incredible power and importance of the Apple ecosystem, as well as our clients, which to date are more than a billion devices.”
And Music although Apple still lags behind its main and much more experienced competitor in the face of Spotify, the position of the “Apple” of the service is no less stable. According to statistics, the growth rate of Apple Music significantly higher than that in the Swedish “flood”. For comparison: in January of this year we informed you about 10 millions of subscribers who paid Apple for the “subscription”.