What new products Apple is expected in today’s presentation

Apple is preparing to again surprise the users and market professionals. Experts already talk about the advantages and disadvantages of 10 iOS and OS X 10.12, which the company intends to present in the evening at WWDC.

What new products Apple is expected in today's presentation

Apple has all four major rushing a year (two presentations and two conferences for developers, so they have time to prepare for the new products), so preparing for them like last time. Each event is announced or launched the next “big product” the company from Cupertino, which determines not only a new direction for herself, but for the entire market.

The next event is a conference for developers — will be held on Monday at 20.00 Moscow time in the exhibition center Bill Graham Civic Auditorium in San Francisco.

iOS 10

At WWDC 2016, developers will be provided with the following iOS version 10, but on iPhone and iPad it is, as before, will appear not earlier than September, along with new smartphones. In the latest version of OS Apple is implementing a more flexible “control Point” to allow to change the icons in some places and add new shortcuts. Will be updated many existing apps, including Photos app, which will bring users advanced features for editing metadata, and feature definition entities. the iPhone and iPad allowed to hide from the home screen unused standard program.

What new products Apple is expected in today's presentation

In turn, the iOS version 10 for iPad power increasing tablet sales will see a number of new features including full multi window iPad and other “professional” solutions. The operating system appears and 74 new emoticons and feature updates staff applications separately from the OS.

macOS 10.12

Last week Apple accidentally let slip on renaming its desktop operating system. With the release of version 10.12 of the platform will be called macOS instead of OS X. recently, the company strives to unify the names of their software and hardware products, so the rebranding of the “OSes” should not be a surprise.

What new products Apple is expected in today's presentation

The main innovation in OS is considered the voice assistant Siri. To date, Siri was limited to iOS, tvOS and watchOS. A personal assistant will allow Mac users to give voice commands to your computer — for example, for the launch of an application, any file. The function is similar with Siri on iOS to use the power of cloud servers for empowerment.

watch OS 3.0

The new watch OS will become the third generation of the software platform for “smart” watches Apple Watch. About innovations in operating system is little known. We are talking about improving the stability of the OS, as well as greater autonomy applications. Now the software accesses the iPhone, the Apple Watch operates extremely slowly. The final version of watch OS 3.0 will be released this fall along with the Apple Watch 2.

What new products Apple is expected in today's presentation

New Mac

In April of this year, Apple updated 12-inch MacBook. At WWDC 2016 Apple may show MacBook Pro’s new generation will be thinner and lighter than the current models. It is believed that new models will have four USB-C port, fingerprint scanner Touch ID and a subtle touch OLED panel in place of the function keys.

It is not excluded that will be presented the updated MacBook Air lineup. The notebook design will not change dramatically, but they will get more powerful processors, Retina displays and support for Touch Force.

What new products Apple is expected in today's presentation

TV service

At the end of last year, it was reported that Apple had abandoned its plans to launch its own online television service due to the fact that she was not able to negotiate with suppliers of media content on prices. Later it became known that the company is not left intentions to create their own service and continues to negotiate with content providers. The service should offer 25 channels, including premium cable, and the cost of a monthly subscription in the US is 30 to 40 dollars.

What new products Apple is expected in today's presentation

There are several reasons why Apple would want to get involved in competition with Netflix or HBO on the market entertaining video content. One of them is the growth of quotations of the company’s shares, which over the past three months showed downward trend. In addition, the launch of the new service will help to increase sales of set-top boxes Apple TV.


At WWDC 2016, Apple plans to introduce new cloud services and also to announce the transition to our own infrastructure. The company recently confirmed that it intends to protect user privacy, not giving in even under the pressure of the US government. Security is only one of the causes of changes in iCloud, the other will be the performance. Development of software and hardware allows Apple to produce quality products and to cloud services will apply the same approach.

What new products Apple is expected in today's presentation

Apple Pay

At WWDC 2016 will be announced new features of the payment service Apple, including ptp-functionality. Payments between your iPhone and iPad will be implemented with the help of the messenger iMessage. This means that the recipient is not obliged to give anyone your email address or payment details. Man enough to get a regular text message, which you can access at any time.

What new products Apple is expected in today's presentation

Apple also may announce the geographical expansion of the payment service. Insiders point out that Apple Pay must earn in Russia. Now Apple is in talks on cooperation with Sberbank, Alfa-Bank, Raiffeisenbank, Binbank, Tinkoff Bank, VTB24. As of today, Apple Pay is only available in USA, UK, Canada, Australia, China and Singapore.

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