5.5-inch iPhone 7 Plus was more popular than the iPhone 7 for the first time since the introduction of the model “Plus”
5.5-inch iPhone 7 Plus ahead in popularity compact iPhone 7 – for the first time since the advent in the line of iPhone models Plus. This is reported by analysts Slice Intelligence, citing the study. The survey was conducted among 32 000 buyers of new smartphones Apple.
During the first two days after the start of pre-orders 55% of the buyers chose the iPhone 7 Plus. Last year 41% of users have made the choice in favor of the iPhone 6s Plus, and two years ago only 35% of buyers chose the iPhone 6 Plus.
Observers believe that this year the 5.5-inch model users primarily attracted the presence of dual 12-megapixel camera with optical zoom function. Due to the new camera for the first time since appearing in the line two versions with different diagonal iPhone 7 Plus ahead of the Junior model.
As for body colors, the most popular were black (46%) and “black onyx” (23%). On the third place on popularity is rose gold with a score of 15%. the least popular were silver – 8%.
67% of buyers chose the iPhone 7 with 128 GB of internal memory, modifying, 256 and 32 GB preferred 19% and 14%, respectively.
Analysts note that 55.9% of buyers of the new Apple smartphones over the past two years has purchased at least one iPhone. 34% of iPhone 7 and iPhone 7 Plus did not buy any smart phones from January 2014.