AirPods was more popular than the Apple Watch: 12% of users plan to buy new Apple earphones
Users of Apple devices find more interesting buy AirPods headphones than the “smart” watches Apple Watch Series 2. Such data are cited by leading analyst Bank of America Merrill Lynch.
12% of respondents expressed a desire to buy AirPods wireless headphones. Lynch believes that this is a very good sign for Apple. “12% of the entire Apple user base means an additional $3 billion in revenue,” writes Lynch.
Consumers who do not plan to buy AirPods, as reasons indicated that they have a good headphone (56%) and high cost headset, Apple (40%).
It is noteworthy that according to the study, AirPods are going to acquire more users than those who plans to buy “smart” watches Apple Watch.
“Only a small proportion of respondents use the Apple Watch, and only 8% of respondents reported plans to buy Apple Watch 2 Series”, the report says Bank of America.
AirPods headphones were presented at the beginning of September within the presentation of the iPhone 7 and Apple Watch 2. According to the developers Apple unique device headset will make listening to music more convenient.
Wireless headphones allow you to listen to music 5 hours on a single charge. And with branded charging case, providing a few extra charge cycles, they can work more than 24 hours.
AirPods will go on sale in October this year. Cost headphones with charging case will be 12 990 rubles.