Analysts reported the drop in popularity of Pokemon Go
Mobile games is losing popularity among users. This writes Bloomberg with reference to the study of Axiom Capital Management.
The games based on augmented reality was released in July 2016. Since then, the number of players grew rapidly, which worried the investors of such well-known services like Facebook, Tinder, Instagram and Snapchat, which have less to use. Now, as stated by a leading analyst at Axiom Capital Management Victor Anthony, they can “relax”.
As per the provided data, the number of active players Pokemon Go the download and time spent playing, has passed the peak value. In addition, there is a tendency to reduce these indicators.
“The decline in popularity of Pokemon Go should reassure investors about the impact of games on the amount of time that users spend in the listed social networks (Facebook , Instagram, Tinder, Snapchat),” said Anthony.
According to experts, if this trend continues, it will negatively affect the games with augmented reality in General. “The data Google Trends show that interest in augmented reality is already falling, while interest in virtual reality is still high,” said Anthony.
Pokemon Go, was released July 6 in the USA, Japan and some European countries. For the first month since the release of her revenues amounted to about $200 million In Russia the official launch of Pokemon Go was postponed indefinitely.