Apple acquired Asaii to improve the section of the guidelines in Apple Music
Asaii — automated platform music A&R Analytics. Axios reports that Apple paid less than $ 100 million for the purchase of the company and thus plans to improve the integration of little-known musicians in the recommendations section of its music service.
Service Asaii, founded in 2016, has used machine learning to aggregate and analyze streaming music. Using the data of songs from Apple Music, Facebook, Instagram, SoundCloud, Spotify and Twitter, the program around the Internet looking for the most popular and emerging tracks and sharing them with the industry insiders. Information Assai filed in the form of simple tables.
According to the web site of the company, a mechanism researchers have used the data about the songs in real time to assign the indicator “Asaii Score”, advising new artists managers A&R labels.
It is expected that the acquisition Asaii will develop recommendations Apple Music and to track the popularity of certain tracks. Sources said that Apple is also seeking to compete with the RISE of Spotify, which uses the scale of the streaming music platform to promote future successful musicians.