Apple has confirmed plans to launch Apple Pay in Russia
In April of this year, “Izvestiya” reported about the upcoming launch of the Apple Pay service in late 2016. Commenting on the launch of the service in Signapore, Vice-President Jennifer Bailey has indirectly confirmed this information.
“We are working actively to provide our service in Europe and Asia. Our goal is to bring Apple Pay to Apple for every important market,” said Bailey.
According to a top Manager, payment service from Apple that allows you to use smart phones as a virtual Bank card, appear in the countries where it is popular products of the company.
“First, we study the markets of Apple products. We see the level of penetration of credit and debit cards, as well as covering the contactless payment system, – said a top Manager. – When we bring Apple Pay to the market even with a low prevalence of contactless payments, it begins to grow. When we came out in the USA the share of such payments amounted to only 4%, now it has reached 20%. We are also working with our network partners, who can integrate services from Amex and Visa, to quickly enter the market”.
Russia is a crucial market for Apple. Repeatedly discussed this with the head of the company Tim cook. In January the Director General noted the contribution of the Russian Federation in iPhone sales, and in April said Russia as one of the five countries in which Mac sales grew by double-digit percentage.
According to sources in the Apple and the banking sector, Apple Pay will work on the iPhone 6 and iPhone 6 plus in Russia from the end of 2016. Now the company is in talks on cooperation with Sberbank, Alfa-Bank, Raiffeisenbank, Binbank, Tinkoff Bank, VTB24. Official representatives of Apple declined to comment on the information and timing of the possible launch of the payment system.
Payment system turns iPhone and Apple Watch into a payment tool using NFC-module, which allows you to read the information about the gadget Bank card, which deducted the money. Also there is a payment cards with contactless technology Visa PayWave and MasterCard PayPass. While working in Russia only smartphones with NFC module on the Android operating system.