Apple has lost the Russian dealer
One of the distributors of Apple in Russia — “marvel”, decided to cease cooperation with the “Apple” Corporation. The company will stop the supply of Apple products to the Russian market at the end of March this year.
About this newspaper “Vedomosti”, the information is confirmed by representatives of the distributor. The freeze is due to complicated economic situation and the fall of the ruble — to sell products of Apple company has become unprofitable.
“Marvel” to sell the whole line of Apple iPhone in addition to — distributor supplied iPad, Macs, Apple Watch and other accessories. The company connects the events with the fact that it is the fastest growing smartphone sales, but iPhone she does.
At the same time, Apple in Russia there are three distributor — DiHouse, Merlion and OCS. They do not complain about a sharp drop in sales and, according to representatives, is pleased to “take up” the vacated segment. In addition, Apple is working directly with VimpelCom, MegaFon, M. Video and other retail chains.
So the price increase on Apple equipment in Russia will not occur, and it is unlikely that consumers will notice any changes. But the B2B segment will have to seek the services of other distributors.