Apple increased spending on research and development to $2, 56 billion
Apple in the second quarter of 2016, 25% increased spending on research and development (R & d) compared to data for the same period of 2015. Such data leads the Commission on securities and exchange Commission U.S. Securities and Exchange Commission, SEC). The costs of the iPhone and iPad maker on R&D at the end of last quarter hit a two and a half billion dollars.
From April to June 2016, Apple has spent on research and development of new products $2, 56 billion, against $2,03 billion a year earlier. These investments are growing faster than before, which may indicate the preparation of entirely new products and a significant upgrade of the existing ones.
The cost of the American giant computer electronics on R&D grow from year to year. Suffice it to say that in 2010 this cost Apple $647 million in 2011 to $952 million in 2012 and $3.4 billion, 2013- $4.5 billion in 2014, $6 billion in 2015 to $8.07 billion
Earlier, the head of Apple Tim cook said that his company increases cash reserves for the sake of increasing R&D investments. By the end of June on the accounts of the Corporation accumulated $231,5 billion in the form of cash. “We will continue innovations by investing in research and development, as well as using the best of our strengths in the area of services, software and hardware,” said cook.
In the documents Apple States that investment over the past three months have been focused around new products, as well as the empowerment of already existing solutions. The company does not konkretisiert about what was going on. In addition, the document States that investment is needed to maintain its position in the current competitive market of mobile devices and computers.
Along with upgrades to current product lines, Apple is developing innovative products and exploring new market segments. Despite the fact that the annual turnover of the Corporation has been increasing, as the share of expenditure on R&D, in absolute terms, these costs are growing and has reached in the last quarter of 5% of the profits of the company.
Apple is investing heavily in research and development. In February of this year it became known that the company intends to build in India a major scientific research center. Before it was reported about the opening of the R&D center in the oldest University centre of Europe, Cambridge.