Apple is cutting orders for the release of iPhone 7 and 7 Plus
Apple has begun reducing orders for the iPhone 7 and iPhone 7 Plus, as the initial rise of sales that accompanied the release of new models, over. This writes the Taiwanese trade publication Digitimes, with reference to the representatives of the supply chain.
A sharp increase in interest in the iPhone 7 was partly due to the release of new models in two colours – black and “black onyx”. Three months after the launch of new products, the demand for leaders in China and in other important for Apple markets stabilized. The attention of consumers and suppliers moved on to the next generation iPhone which is expected to revolutionize the world of smartphones, indicates the source. The device is expected to debut in the fall of 2017.
According to Russian retailers, for the first month after the release of iPhone 7 took more than 3.5% of the Russian smartphone market and more than 36% of the segment of expensive models. In October, the Russians have bought about 92 000 copies of the iPhone 7 and iPhone 7 Plus. The greatest demand in Russia is 7 iPhone version with 128 GB of memory, whose sales in October amounted to almost 35 000 pieces.
the next-generation iPhone is credited with OLED display, glass case, top 10-nm processor and advanced sensors, and support wireless charging technology long-range.
Given this, sources in the Apple supply chain restrained estimate the volume of deliveries iPhone 7 in the first half of 2017, expecting that they will be 5 million units less than in the second half of 2016.