Apple once again lost to Google the title of the most expensive brand in the world
For the second year in a row, the iPhone maker was in second place in the list of most valuable brands according to BrandZ version.
The BrandZ ranking is based on combination of several parameters, including audience loyalty and financial performance of companies. Firm that evaluates the Corporation utilizes data from Kantar Millward Brown and Bloomberg.
This year first place was taken by Google. The brand was estimated at 302.06 billion dollars. This is 23 percent more than last year. Apple stayed in second. It was estimated at 300.59 billion dollars. 28 percent more than last year.
Third place was taken by Amazon. The company Jeff Bezos was estimated at 208 billion dollars. Immediately followed by Microsoft, estimated at 201 billion dollars.
Despite the fact that Apple didn’t become a leader this year, BrandZ, said the company’s most recognizable, giving her first place for the quality of the brand.
“In addition to the main ranking, we make a separate top 50 brands, focusing on the perception of logotype,” – say representatives of the company, compiling BrandZ.
Long time Apple took the first position in the present top. The Corporation has lost leadership in 2017. In its place came Google and still didn’t allow the iPhone maker to reclaim his title.