Apple recovered from the Xiaomi market leadership of the online sales of smartphones in Russia
Apple is able to regain the lead for online sales of smartphones, which was lost in March 2018. Then Apple lost the Chinese manufacturer Xiaomi.
Recent sales data shared to the publication “Vedomosti”, referring to the largest Russian retailers. In April 2018 in Russia sales of 230 000 smartphones through online shopping. 20% went to Apple. Second and third place is shared by Xiaomi and Huawei with a share of 16%. Closes the top three Samsung — 15%.
A very different situation, if we consider the total number of smartphones sold. In April 2018, the retailers have implemented a 1.8 million devices. In the first place on sales — Samsung with a share of 23.3%. Followed by Huawei and 17.4%, Apple — 13.9% and Xiaomi is 8.7%.
The increase in sales of smartphones Apple analysts attributed to the release of the iPhone 8 and 8 Plus in red color and with favorable terms of payment by installments. In March 2018 Xiaomi took first place with a nice budget smartphone and promotion on AliExpress.
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