Apple’s new advertising demonstrated the possibility of a portrait shooting mode iPhone 7 Plus [video]

Apple released a new iPhone ad 7, intended for broadcast on American TV. A video called “Take Mine” (“Take me”) posted on the official YouTube channel of the company.

In the 60-second clip Apple focuses on dual-camera iPhone 7 Plus. More precisely, in portrait shooting mode, only available on this model. The heroine of the music video uses a smart phone in pink color for shooting pictures with bokeh effect. The latter is used to amplify the focus on your subject, making it ideal for portraits.

Slogan video: “Portrait shooting mode the iPhone 7 Plus. Practically magic.”

This is not the first promotional video of Apple showing the capabilities of the iPhone camera 7. Previously released video, “Midnight”, in which the company showed the iPhone 7 Plus, which uses a dual camera smartphone for taking photos at night. In previous commercials, Apple demonstrated the iPhone 7 Plus in the color “black onyx”.

Previously, Apple published a gallery of photos with bokeh effect taken by professional photographers on the iPhone 7 Plus.

Clifton Nichols

Clifton Nichols

Hi! I’m Clifton and I am a full-stack engineer with a passion for building performant and scalable applications that are beautiful and easy to use.

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