FAS has fined Samsung for “bug fruit company” for 200, 000
Metropolitan Directorate of the Federal Antimonopoly service has fined 200,000 rubles, the company Euroset and Samsung for violating the law on advertising when comparing smartphones with the products of competitor Apple. This is stated in the statement of the press service of the Moscow Department of the FAS.
The case was initiated against Russian “Samsung Elektroniks Rus KOMPANI”. In a controversial promotional video shows the Galaxy S6 Edge with the comment: “Here is the flagship, not that glitch fruit company, really cool. It’s like he’s from the future.” A promotional video, released a trading network “Euroset”, was broadcast on Federal TV channels.
Offensive words to address the world’s most expensive brand, the retailer said by the mouth of the actress Oksana Akinshina.
The antitrust Agency said that at the time of advertising the said smartphone were sold in the salons of Euroset. It is also noted that the phrase “Not that glitch fruit company” is incorrect in relation to the competitor.
“In advertising there is a clear comparison of the two products, and with it the perception consumers form a view about the superiority of the Samsung Galaxy S6 Edge over the similar products of another company, – said the head of the Department of administrative proceedings of the Moscow OFAS Artem Germanic. – Given in the advertisement the comparison is incorrect in its form, as it makes no mention of the compare parameters, and, consequently, the validity of such a comparison cannot be objectively verified”.
Responsibility for the violation stipulated by part 1 article 14.3 of the administrative offences Code.
The mention of Apple in the video is not, therefore, FAS conducted a survey on its website, in which he asked to determine whether the roller causes Association with “Apple” Corporation or not.