Google wants to produce the “reference” Android-smartphone for more successful competition with the iPhone

Technology Google is about to launch its own smartphone, designed to compete with the iPhone, reports The British The Telegraph. Creating your phone company intends to actively penetrate the market of gadgets and compete with Apple. The device can be presented by the end of 2016.

Google wants to produce the "reference" Android-smartphone for more successful competition with the iPhone

As said informed sources, Google plans to introduce its own smartphone running Android. The company strives to make the mobile platform more manageable, said the experts. Currently, the Internet giant is already in talks with mobile operators about the spread of smartphone under its brand.

Android is the world’s most popular mobile OS it is installed on more than 1.4 billion smartphones. With the creation of its own model of Google is increasingly emerging in the market of gadgets. Now she is working with smartphone manufacturers, such as LG and Huawei, who are producing phones under the brand Google Nexus. When you create own smartphone Corporation will have more control over its development, manufacturing and.

Rumors about the possible appearance of Android smartphone from the Internet giant went after it became aware of the defects of the flagship Nexus 6P, made by Chinese Huawei. Owners of the device massively published in the Network image the back panel of the smartphone with a cracked glass on it. It is argued that the glass covering the camera lens crack by itself. One of the reasons for this are poor heat removal system, which heats the glass in the camera.

Google wants to produce the "reference" Android-smartphone for more successful competition with the iPhone

Earlier this month, the CEO Sundar Pichai said that Google would pay more attention to the phones, but, according to him, however, she will continue to work with other producers. “Our plan is to continue to work with other producers,” he said.

According to experts, the launch of Google’s own smartphone means that the Corporation is going to compete with Apple. The analyst of company CCS Insight Ben wood said: “They are worried that Android is too fragmented, it should be controlled by the platform. I think they will seek to control it more — as Apple”.

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