In Moscow launched a free mobile operator “Atlas”
Today in Moscow starts the pilot launch of free virtual operator to offer services in exchange for services. The operator “Atlas” will work on the networks of Telecom operator “Beeline”. Unlike the new chain is that to pay for communication services you need to be using a variety of online activities such as downloading specified applications. Some experts doubt the viability of such models.
Atlas will operate as a virtual operator, that is not going to develop their own infrastructure by renting it from the Federal operator. According to “Izvestia”, the company entered into a partnership agreement with “SIM-Telecom”, which works as a virtual operator Sim on the network “Beeline”. Under the terms of the contract “SIM-Telecom” takes care of all the telecommunications work to create the Atlas, including the issue of SIM cards with capacity in the codes 900 and 958.
The Atlas works on the resources of the Sim, let me emphasize that this is a pilot project for the subsidiary of VimpelCom and all interaction is conducted at the company level Sim and “Atlas”, — said Aybasheva.
During the week in the App Store and Google Play updates the app “Atlas” through which you can make a recharge room. The app has about 600 partners that give users a task and its execution points — the “atlases”. 1 point is 1 ruble. Jobs are expected to be simple: download the app, write a positive review. It will be awarded “the Atlas”. Namely they will be to pay for communication services. For those who do not have time to perform tasks, provide for the payment of money.
According to close to the company sources, to subscribers of the Telecom operator provides several different packages, both in price and in duration.
The mobile operator will work across the country, but it will not have domestic roaming.
General Director of “TMT Consulting” Konstantin Ankilov does not believe in the success of the operator, which will operate according to the model, when to pay for services actions, not money.
“Today, a subscriber in Russia is paying for 350-500 rubles per month, and for many subscribers it is little money, and it is easier to pay than to look for alternatives and spend the extra time,” — said Ankilov.