Instagram briefly turned on the horizontal tape. All scared

27 Dec Instagram briefly turned on horizontal scrolling in the feed. Users were not happy.

In the social network unexpected redesign explained the bug, apologized and fixed it in a few hours. According to the Instagram feature was planning to test on a small group of users, but did not calculate proportions.

Horizontal scrolling strongly influences the perception of the social network. In this format, the tape is more reminiscent of an endless stream of Stories. Can only look at one photo at a time, and comments attract more attention. Just scroll through your feed like this design too, will fail. But easier access Stories ā€” no need to rewind the entire tape up.

Most of the users did not appreciate the temporary change ā€” over the years of using Instagram, they are too accustomed with the old design. However, as the reaction of the company on a full release of the horizontal tape to say it is too early.

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Clifton Nichols

Clifton Nichols

Hi! Iā€™m Clifton and I am a full-stack engineer with a passion for building performant and scalable applications that are beautiful and easy to use.

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