M. Video: Russian buyers have adapted to the current prices for equipment, iPhone is still the sales leader
Online sales of electronics appliances in the first half of 2016 rose more than a third compared to the same period last year, while the best-selling smartphones remains the Apple. This is stated in the study “M. Video”.
In most cases buyers when you order online choosing a collection service from the store, while the customer prefer to only 30% of buyers.
The average bill of online shopping in the country amounted to RUB 10 150 absolute leaders of sales are the iPhone, washing machine and coffee machine, while buyers are looking for on the website mvideo.ru headphones, Samsung Galaxy smartphones, Apple smartphones, refrigerators and vacuum cleaners.
Most of the shopping on the website was done with the help of personal computers to 74% from smartphones and 17% tablets 9%.
Overall, the half was marked by the highest increase in sales “M. Video” in the last few years (+19%) both online and in traditional stores. According to analysts, it speaks not only about stabilization of market demand, but also on the adaptation of consumers to current prices for equipment.