Retailers sharply cut prices on the iPhone 6s against the background of strengthening of the ruble

Several Russian stores in the official retail reduced the price of iPhone 6s, bypassing the manufacturer’s recommendations. Now, the flagship Apple smartphone with 16 GB of memory sells for less than 50 000 rubles, that is, prices fell below the psychological mark.

Retailers sharply cut prices on the iPhone 6s against the background of strengthening of the ruble

The official Apple online store model iPhone 6s 16 GB memory is sold at a price 56 990 rubles.

Retailers sharply cut prices on the iPhone 6s against the background of strengthening of the ruble

At this price the demand for smartphones flagship smartphones of Apple are not very high, that does not suit the retail business, says Hi-tech.mail. So at the first opportunity after the ruble’s strengthening, the network tried to reduce the cost. Ozon the iPhone 6s 16 GB sold for 49 220 rubles apiece. Price is also below the recommended 003 – 48 990 rubles. This is the lowest price among the official retailers, the difference is 14% or 8 thousand rubles.

Retailers sharply cut prices on the iPhone 6s against the background of strengthening of the ruble

In MTS price iPhone 6s 16 GB reduced to 50 790 rubles, the same smartphone is in “Sitilink” and “WOW”. In “Technosila” the device is available for 499 rubles 51, 51 Media Markt for 899 rubles, in “Euroset”, “MegaFon” and “Connected” 51 990 rubles. More expensive, but lower than in the official Apple store.

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