Rospostavki Sputnik changed the development strategy from the crisis and falling attendance
Rospostavki Sputnik changes the strategy development. Now “Rostelecom” will focus on creating projects for public and parapublic structures. The reasons were the economic crisis and the decline of attendance “Sputnik” double, pass “news”. According to the publication, starting this year, the company took more than 40 people.
Sputnik plans to focus on the development of projects for public and parapublic structures. Instead of creating user services, the search engine decided to develop a secure browser to officials, statistical system for government sites and so on.
“Sputnik” was presented in may 2014 at the St. Petersburg international economic forum. Until 2016 the development of the project “annually allocated about 500 million rubles annually. It was assumed that approximately three years later, Sputnik was able to achieve breakeven.
In December 2015 was presented a new concept of development of “Satellite”, according to which all the services of a search engine was proposed to adapt for subscribers of “Rostelecom”. The plan was approved by the curators of the project, but was not adopted at the level of “Rostelecom”. After that, according to them, the project budget became part of srazhatsya and decreased by almost a third.
For six months the monthly traffic to the site Sputnik.ru fell from 2.8 million people in December to 1 million in may. According to several interlocutors during the six months the company had left about a third of developers, and managers of grocery services: of the approximately 130 people have left the 40.
In “Rostelecom” have confirmed plans for the change of strategy of development of “Satellite”, explaining that “there is a shift of focus towards B2B and B2G.
According to one of interlocutors of the edition, a clear plan for the development of “Satellite” is still there. In “Rostelecom” explained that the concept is now being revised, because “you want to make adjustments, corresponding to reality”.