“The messenger”: the Xiaomi smartphones in Russia are in record demand

Retailer “Svyaznoy” summed up the pre-order for Xiaomi smartphones, which for the first time officially enter the Russian market.

The company began sales of new products Xiaomi 919 in all cities prestia. Now svyaznoy.ru and some of the stores in Russia it is possible not just to pre-order, but just to get models Mi4i, the Redmi 2 (Pro), Redmi Note 3 (Pro), as well as the flagship Xiaomi Mi5.

Since pre-order “the Messenger” has collected several thousand applications for the purchase of various models of devices, which is higher than the results of other A-brands represented on the Russian market. The popularity of smartphones and other devices Xiaomi has been so high that the company opened branded online storefront online store. In this section of the website presents not only smartphones, but Xiaomi and other equipment: fitness bracelets, action cameras, smart scales, etc. Opening an online storefront will further increase sales of the devices of the brand.

27% of orders for the Xiaomi smartphones was made by the residents of Moscow and St. Petersburg. Among other cities – leaders in the interest in Xiaomi smartphones – Novosibirsk, Yekaterinburg, Ufa, Kazan, Rostov-on-don, Voronezh, Chelyabinsk, Perm and Krasnodar.

The most popular model cost up to 20,000 rubles Xiaomi Redmi Note 3 (Pro) – 40% of buyers left a request on this smartphone. 25% of orders fell on Xiaomi Redmi 3 (Pro) and Xiaomi Mi4i.

75% of smartphone buyers chose Xiaomi devices with 32 GB of memory, despite the fact that they are more expensive than “basic” versions. It says including the desire of users to get from your smartphone and more features, despite the difference in price.

“The results of the pre-order we can say that Russia has come A brand, which in the medium term to change the situation on our market, — said the commercial Director of Svyaznoy Nicholas Puljic. — Xiaomi offers consumers a modern device that combines interesting technical features and premium design. This will help to draw attention to the smartphones of different categories of customers and connoisseurs of the technical component of the device, and those for whom the telephone is an indicator of status.

Clifton Nichols

Clifton Nichols

Hi! I’m Clifton and I am a full-stack engineer with a passion for building performant and scalable applications that are beautiful and easy to use.

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