The Russians have adapted to the crisis: users spent on the iPhone 7 and iPhone 7 Plus a record 2 billion
At the end of the first weekend the iPhone 7 and iPhone 7 Plus in the Russian retail Analytics for the first time since the crisis, have recorded billions of dollars in sales. The amount of money spent on the “Apple” flagship, the aggregate amount of sales significantly ahead of last year. And the structure of demand, the Russians began to buy more expensive versions.
According to analysts, Hi-Tech Mail.Ru in comparison with the iPhone 6s and iPhone 6s Plus “seven” in front and in number, and the money. Last year’s models at launch, it sold only 15 000, half. And this year the emphasis is more shifted towards the older mods, whereas before the demand was attracted to the less expensive versions, and the iPhone 6s Plus was significantly less popular than basic. This year the iPhone 7 Plus are not ahead of the basic version, but significantly added to the structure of sales primarily due to the two cameras.
“Sales of Apple smartphones in Russia will exceed 2 billion rubles for the first weekend. This is significantly more than last year. Factors several: the Russians are accustomed to a new price reality, by themselves, models are more changes, the Russian start of sales for the first time in the second wave, significant changes in gray retail, the delayed start a competitor Samsung Galaxy Note 7. We forecast a sharp increase in the share of Apple in the money on the Russian market of smartphones before the end of the year it will exceed 30%”, — commented Dmitriy Ryabinin, head of Hi-Tech Mail.Ru.
On the first day of global sales September 16 in Russia were about 100 unofficially imported tubes. In the output score exceeds a thousand. Small amounts were associated with the proximity of official sales: “grey” iPhone 7 Plus cost 200-300 thousand rubles, and the official expected the week from 66 thousand rubles.
On the eve of the sales, the Russians made 20 000 pre-orders for the iPhone 7 and 7 Plus, and the first day it sold 10,000 smartphones.