What the Russians are buying in the New year: a rating of “Yandex.Market”

Analysts “Yandex” has published statistics on new year’s purchases of Russians in “Yandex.A market”. The most popular sporting goods and appliances.

According to analysts, users of “Yandex.Market” when choosing Christmas gifts showed the greatest interest in the category of sports goods. Thus, the demand for them increased by 19 percent in comparison with last year, most of the Russians bought skis and skates, as well as gyrometer. In second place in the ranking was appliances. Most popular in this category are coffee makers, electric kettles and microwave ovens.

In General, experts have recorded a fairly high growth in the interest of the audience to the range of products of “Yandex.Market”. In particular, they noted an increase in demand for children’s toys, stage and audio equipment. In addition, users on the eve of the New year was to actively buy and foods such as milk, seafood and eggs.

The analysis of demand was conducted by experts from 1 to 20 December 2018. For comparison, analysts have used the same time period 2017. According to experts, to buy goods in “Yandex.The market” became more than 113 percent.

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Clifton Nichols

Clifton Nichols

Hi! I’m Clifton and I am a full-stack engineer with a passion for building performant and scalable applications that are beautiful and easy to use.

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