Yandex has launched “the world’s first browser with a personalized feed of recommendations Yandex.Zen

Yandex released a browser with a personalized feed recommendations generated with the use of artificial intelligence technologies. The tape, dubbed Yandex.Zen contains links to articles, videos, pictures and other materials from the Internet. Now users of Yandex.Browser can get interesting content, selected for each individual.

The tape is based on the knowledge of the browser on the user: what websites he visits, how to evaluate articles and videos from the tape — asks him for “more this” or Vice versa. Yandex.Zen takes into account both constant and current interests. For example, if people begin to read about the architecture, the materials on this topic in his belt will be more. At the same time, Zen is not limited to your favorite sites and topics user. It also offers materials from stranger sources on topics that may be of interest. For example, if the user is curious, mark Zuckerberg, Zen can offer him and articles about Elon musk.

“Despite the diversity of online information, to find something really interesting not that simple,” said Victor Lambert, head of Yandex.Zen. — Zen solves this problem through technology. In many respects it is similar to a search engine. Only if the search is for something definite, then Zen is responding to the broader query: what is interesting to a specific person. We are confident that in the future all browsers will go the way of personalization to help users select content”.

The Zen uses a global search index of Yandex and artificial intelligence technologies — in particular, computer vision and natural language processing. With their help, he defines what a text or an image, sorts the materials according to topics and highlights objects. The data collected is then processed using recommendation technology Disco — it was created based on the method of machine learning Matriksnet. It Matriksnet and forms for each personalized feed recommendations. It is shown directly on the new tab page, everyone who has used the browser. Very soon the film will appear and new users. In addition, they can configure the Zen page

Yandex.Browser feed recommendations available in 24 countries. Now the tape is on desktop and on popular mobile platforms. Furthermore, Zen has a built-in Yandex Launcher — application for Android-smartphones.

Download Yandex.Browser Zen free at this link.

Clifton Nichols

Clifton Nichols

Hi! I’m Clifton and I am a full-stack engineer with a passion for building performant and scalable applications that are beautiful and easy to use.

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