Yandex started to advertise in Viber
Advertising banners will appear after the call. This is the first experience company in cooperation with the messengers. The deal was announced Commettant.
Representatives of the company said that advertising in messenger is technology programmatic — ad appears if the user is “interesting” company. The advertiser will be available socio-demographic characteristics, contextual targeting search the interests, location and other information.
Thanks to this advertising Yandex is planning to increase competition with Google. We are talking about mobile search, where the Russian company has 35%, and the American 64%.