App Store is breaking all records

Only yesterday Apple released a rating of the best apps in the App Store, and today made an important statement: according to the company, November was a record in the history of the app store as the iPhone, iPad and iPod Touch spent the most money in a given month on the program and in-app purchases.

New record company drew the attention of the Vice-President of worldwide marketing Phil Schiller on his page on the social network Twitter. Despite the fact that specific indicators it is not voiced, certain conclusions can be drawn on the previous record App Store. The most profitable day became 1 January 2016, when in just 24 hours customers spent in the store for about $ 144 million.

If we take a broader period, then two weeks before 3 January 2016 App Store brought the company more than one billion (!) dollars. This includes not only paid apps, but in-app purchases made by buyers in free.

Every quarter Apple services (iTunes and others) bring more and more income. This is largely due to the increase of applications running on a freemium model. The buyers spend for in-app purchases much more than could pay for downloading the app.