In 2018, Apple raised prices on almost all devices
The initial prices for some popular Apple products have grown on average by about 20%. The company says that the prices are justified because the devices are better than ever, but users are still dissatisfied.
In 2018 almost all Apple products rose significantly. Remained unchanged the prices of more niche devices or very expensive products such as Apple TV and iMac Pro, which cost from 150 to 5,000.
In 2016 the iPhone 7 cost of $ 649. In 2017, the iPhone 8 has risen by 7% to $ 699. This year the cheapest iPhone retails for $ 749. 15% more than in 2016.
The tablets also went up. If in 2017, a 10.5-inch iPad Pro was launched with $ 649 in this year’s 11-inch iPad Pro costs between 799 dollars, which is 23% higher than a year earlier. Larger iPad Pro has risen by 25% — from $ 799 to $ 999. Even Apple Pencil of the second generation increased in price by 30%.
With computers the situation is even more interesting. Mac mini in 2017, cost $ 499, and in 2018 its price starts from 799 dollars — an increase of 60%. The new MacBook Air is worth 20% more than the model 2017.
Apple Watch Series 4 without LTE has risen by 21% in comparison with the similar configuration Series 3 — $ 399 vs $ 329. Version with LTE is 25% more expensive — from $ 499.
The price increase can be explained by the fact that the development and production of devices are more expensive than before. Also sales of Apple devices are gradually declining, so the company decided to raise prices to compensate for the reduced demand.
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