The victim’s Apple: as a company over and over again kills the usual technology

In the world of gadgets one of the hottest topics – the failure of Apple from the 3.5 mm connector into the iPhone 7. For this bold move the company is criticized not only by ordinary people but also many technicians.

In 2010, Steve jobs in an interview with well-known it journalist Walt Mossberg said: “Sometimes when we get rid of the familiar things in their products, people have called us crazy…” “Maybe impatient?.. said Mossberg. “No, crazy, smiled jobs. But we need to choose the right technology that will propel the market forward.”

The word “courage”, which Phil Schiller at the presentation 7 September explained the deliverance of the new iPhone from the minijack, also sounded in this interview of Steve jobs. “We have the courage to decide that this or that detail makes our product great. And we remove her, ” said jobs. – People pay us for what we are doing for them to decide which technologies will become disruptive and which are not.”

In fact, Apple regularly arranges such troubles. In the company’s history there were many situations when she was destroyed by the usual standards. Here are some steps the company caused in its time a lot of gossip.

Floppy disk (iMac G3)

The Apple device, which is associated with the most radical change is the same device that helped the company get back into action after a few rough years. We are talking about the iMac G3. The computer was released to the market in 1998. 3.5-inch floppy disks had not yet came out of use and was quite popular among the users. However, the iMac G3 was not a 3.5 inch drive. Against the wishes of the market, Apple has abandoned the format, which was considered unpromising.

Also the computer was not popular at that time, SCSI and ADB ports. Their place was taken so familiar today USB.

CD drive (MacBook Air)

Another year of great and shocking change – 2008. Then Apple released three new series computer MacBook. Of course, the most notable of them were first-generation MacBook Air. The car was incredibly thin for its time, but it is shocked by the failure of CD/DVD drive, and as usual the network Ethernet port.

CD and DVD drives, although not as popular as ten years ago, are still widely used. Ethernet port as far from “death”. However, Apple still in 2008 considered these things unpromising, and therefore decided to focus on the future without discs and cables.

Those who wanted to use the CDs was provided with a separate external drive for $99.

Flash (iPhone and iPad)

In 2010 on the Apple website an open letter of Steve jobs, entitled simply and clearly — “Thoughts on Flash”. The company’s founder decided to answer the question of why Apple put Flash insurmountable obstacles, forcing Adobe to abandon development for iPhone and iPad.

“Firstly, the openness of the Flash is a myth, because the technology is proprietary,” said jobs. — Claiming that 75% of all online video available in Flash, Adobe ignores the fact that most of the content is duplicated in H. 264, and 40% Internet video accounted for gadgets from Apple”.

Besides the security, stability and performance of Flash is far from ideal: the technology is listed as one of the most vulnerable. Flash requires the overhead of mobile devices that critically affect the time of their Autonomous work. The technology was designed for desktops and mice in the distant era of the desktop. “With the widespread proliferation of mobile devices the use of technology, “devours resources”, is not justified, noted jobs. – The era of mobile gadgets is the age minimum energy consumption, touch-screens, and open web standards.”

In 2015, Adobe acknowledged the correctness of Steve jobs, announcing the support of the open HTML5 standard and the abandonment of further development of Flash for mobile platforms.

30-pin port (iPhone 5)

In 2012, the company shocked millions of users of iOS devices by releasing the iPhone 5 without a standard 30-pin connector Apple. From this port the developers have abandoned in favor of the current standard Lightning connector. This decision was met by a very ambiguous, because it did a useless huge number of already available accessories for the iPhone.

Of the difficult situation, the company came out the same as now with 3.5 mm audio output. She simply offered users the adapter for $29.

USB 3.0 (MacBook)

Another surprise, the company has presented users relatively recently, in the past year. Brand new MacBook (Retina) became one of the most stylish and slim gadgets of 2015. But the situation with the connectors was slightly frightening. Gadget got neither USB 3.1 no Thunderbolt, nor HDMI, nor even Lightning. The only port that has the new MacBook – USB-C. Recall, this format has not really caught either on a PC or mobile device. However, Apple went for broke, putting on this connector it all.

And, of course, did not wait for the adapters. Simple adapter with USB-C to USB Apple offers for $19, and multifunction multiport serial adapter – $79.

Audio Jack (iPhone 7)

Given the long history of violent transplanting of users to the new formats, it is not surprising refusal from the Apple faithful 3.5 mm audiojack. Surprising in this situation is different. Traditionally, the company offered users the adapter. But this time the transactions with two connectors is available to customers free iPhone 7, not as always, for a few dollars.

Clifton Nichols

Clifton Nichols

Hi! I’m Clifton and I am a full-stack engineer with a passion for building performant and scalable applications that are beautiful and easy to use.

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