"Real beauty is in simplicity." Design rules by johnie ive

Nothing is eternal. Still, it's hard to believe that Apple will be left without Johnny Quince. On June 28, Apple's chief designer announced that he would leave the company in a few months to develop his own design studio, LoveFrom.

When Steve Jobs returned to Apple in 1994 after exile, he discovered a mountain of rubbish in it (almost all the products that the company released in his absence failed miserably) and one pearl: a young British designer who had moved to California two years earlier. Soon, Ive led a team of industrial designers and began to invent things, each of which became the gold standard.

When Jobs was no more, Apple fans reassured themselves that the company would continue to work with the person who made the iPhone, MacBook, iPad and iMac look and feel that way, and not otherwise.

In an interview with The Financial Times, Ive said that a team of 20 designers that he leaves behind will be able to do without him. They say that he has long been going on the way out and in the past few years has appeared at work no more than two or three times a week. You can understand him: 30 years in one place is an ordeal.

Maybe Apple will benefit from the emergence of a new creative leader (who they will be, however, is not yet clear). Maybe not. It will be reasonable to judge this only after a couple of years, when devices created without the involvement of Quince will begin to appear. In the meantime, we pay tribute to the outstanding creator, recalling his thoughts about the nature of design.

“We are surrounded by hundreds, millions of things that clearly show with their appearance: the companies that produced them didn’t give a damn about their customers.”

A source

“We never appeal to focus groups. Focus groups are needed to not hurt anyone, to make the most tolerant product. ”

A source

“Real beauty is in simplicity. In clarity, in efficiency. True simplicity is much more than the absence of decorations. She – in the ability to organize complex things. "

A source

“If your ideas are truly innovative, you do not need to search for prototypes and refer to something”

A source

“(Chinese copies) is not flattery for Apple. Here you come up with something yourself, spend seven or eight years to implement the idea, and one fine day you see someone copying it. This is theft and laziness. And this is not at all ok. "

A source

“Users are frustrated by the products that surround them. We all try to convince ourselves that the problem is in us, not in things. But when the tool is broken, and we ourselves feel overwhelmed. ”

A source

"When something works and, moreover, it works intuitively, this is beauty."

A source

"I want to know how and why a particular thing works, from what materials it can be made even before I even think about its appearance."

A source

"Users are really very insightful, they always feel when the product is created with care for them, and when out of cynicism and pride."

A source

"We earn to be able to do good things."

A source

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *