Apple is fashionable, and the company maintains this status
Since Apple introduced its Apple watch, we can observe an increased interest of the company to fashion. Apple is working with various shops, hours have been depicted in the pages of fashion magazines such as Vogue. Let’s not forget who now manages the retail Apple. And the company sponsors fashion shows and fashion shows.
Recently, Vogue magazine declared the annual exhibition of the Met Gala, which will sponsor the Apple. The theme of the exhibition — “Rei Kawakubo / Comme Des Garcons”. Rei Kawakubo – known fashion designer. Comme Des garçons is its label.
Apple sponsored this exhibition in the past year. Jony Ive then acted as Chairman along with Taylor swift. He opened the exhibition in his speech. The event was also attended by Tim cook and Lauren Powell jobs, widow of Steve jobs.
Last year the theme of the exhibition was “Manus X Machina”. It focused on the convergence of fashion and technology, which explains the involvement of Apple. This year none of the Apple executives were not appointed by the President, but it is obvious that the company follow the fashion and want to associate their products with fashion.
In fact, Apple is doing great. The company makes stylish products that are perfect for those who want to see themselves around beautiful things. When technology does not evolve by leaps and bounds, buy what’s fashionable. The event will take place on 1 may. We will be watching to see how fashion is becoming the Apple brand.