Samsung has announced a partnership with a company that produces fake Supreme

At the presentation of Samsung Galaxy A8s, the company said it began working with clothing brand Supreme. According to Supreme, this is a lie. Marketers Samsung had to make excuses.

Samsung has announced that in conjunction with the Supreme will open a flagship store in China and will participate in the fashion show Mercedes-Benz. Then Supreme in Instagram appeared a message that the company does not work with Samsung and will not hold joint events. Supreme called statements about Samsung, and the company, which cooperates with Samsung, the counterfeit organization.

After that, it turned out that Samsung has partnered with Supreme Italia. This company really produces fake things under the brand Supreme and is protected by Italian law. This was possible because Supreme did not register the brand in other countries. The creators of Supreme Italia and people from other countries took advantage of this loophole. In August 2018 Supreme NYC tried to ban the work of the Supreme Supreme Italia and Spain, but lost the suit.

Manager Samsung on digital marketing in China, Leo Lo told the publication HYPEBEAST that Samsung knows what kind of organization it collaborates:

We cooperate with the Supreme Italia, not the us Supreme. The American Supreme no permits for trade and marketing in China and an Italian company won the right to retail trade and promotion in the Asia-Pacific region, excluding Japan.

Clifton Nichols

Clifton Nichols

Hi! I’m Clifton and I am a full-stack engineer with a passion for building performant and scalable applications that are beautiful and easy to use.

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