"Real beauty is in simplicity." Design rules by johnie ive
Nothing is eternal. Still, it's hard to believe that Apple will be left without Johnny Quince. On June 28, Apple's chief designer announced that he would leave the company in a few months to develop his own design studio, LoveFrom.
When Steve Jobs returned to Apple in 1994 after exile, he discovered a mountain of rubbish in it (almost all the products that the company released in his absence failed miserably) and one pearl: a young British designer who had moved to California two years earlier. Soon, Ive led a team of industrial designers and began to invent things, each of which became the gold standard.
When Jobs was no more, Apple fans reassured themselves that the company would continue to work with the person who made the iPhone, MacBook, iPad and iMac look and feel that way, and not …



