Apple will pay podcasters for exclusive placement

Apple has begun negotiations with podcast makers about the purchase of rights to their content, reports Bloomberg. The company wants to have exclusive content in its Podcasts service. It is not yet known with whom she agrees and under what conditions.

Apple plans to develop podcasts to compete with Spotify and the Stitcher, which already have exclusive content providers. So, Spotify signed an agreement with the company Higher Ground, founded by former US President Barack Obama and his wife Michelle. In early 2019, he bought two services for creating podcasts – Gimlet and Anchor. In May, launched a cloud platform for recording and editing podcasts.

The podcast market in the United States continues to grow. According to eMarketer, this year, 76.4 million Americans listen to podcasts – a quarter of the country's population. And by 2021, revenues of companies in this area should exceed $ 1 billion, which is twice as high as 2018.

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