Apple once again lost to Google the title of the most expensive brand in the world
For the second year in a row, the iPhone maker was in second place in the list of most valuable brands according to BrandZ version.

The BrandZ ranking is based on combination of several parameters, including audience loyalty and financial performance of companies. Firm that evaluates the Corporation utilizes data from Kantar Millward Brown and Bloomberg.
This year first place was taken by Google. The brand was estimated at 302.06 billion dollars. This is 23 percent more than …




